Early-career generalist with a passion for HealthTech, clinical research, and purpose-driven marketing. I combine analytical insight with creativity to lead cross-functional projects, optimise engagement systems, and develop strategies that drive measurable impact. I’m especially interested in initiatives that improve healthcare access, empower communities, and leverage behavioural insights to create meaningful change.
Explore my work to see how I blend strategy, data, and storytelling to turn ideas into results.
Social Media Marketing & Content Creation
HisTurn
For HisTurn, a fertility startup challenging the perception that infertility is solely a women’s health issue, I crafted a dynamic content calendar that brought the brand to life online. Through targeted campaigns, I engaged the community, shared key facts, and sparked meaningful conversations.
Below are examples from one campaign illustrating this day-by-day content strategy.
SimplyDonate
For SimplyDonate, a nonprofit facilitating donations to shelters and individuals in need, I led communications and SEO for the annual clothing drive, increasing participation by 11% year-over-year, while running campaigns that engaged the community and highlighted the impact of donations.
Circle of Fashion
For Circle of Fashion McGill, a student-run club empowering students to express their fashion creativity, I led social media marketing and content strategy, and built a Google Analytics dashboard to track engagement and inform strategy, enhancing audience interaction and brand visibility.
Miscellaneous projects
As part of my Social Entrepreneurship minor at university, I led the marketing and content design for multiple projects. Below are examples showcasing how I developed creative strategies and materials to drive engagement and impact.
Perdita Penwarden Pierce Jones 